1001 voices – 1001 channels – 1001 opportunities
(by Florian Städtler, translation of Vocal Blog Post #1)
When we’re talking about communication yesterday and today, I always remember the same picture. In its 25th anniversary edition, German marketing magazine Horizont showed an impressive photo composition: 1983 (the year of the magazine’s fouding) and a half-open walnut in the center of the the modest number of former communication channels print, tv, poster, radio and cinema. Further below on the same page it showed the picture (also in original size) of a human brain, the date 2008 and a seemingly endless list of communication channels: viral marketing, social community, ambient media, mobile tv, blogs, guerilla marketing, digital tv, guerilla marketing, call center, crossmedia etc.
What does the increasing number of channels mean for us, who dedicate so much time and energy to promote vocal and a cappella music? Is this development a curse or a blessing? Let’s assume, you’ve always been listening to cds, reading the (printed) paper, using a mobile phone, email and an mp3 player. Do you really need social networks, rss feeds and a smart phone as the Swiss Army knife of the digital age? Wouldn’t it be more consequent and more healthy to focus? And to admit, that it’s simply impossible to parallel send and receive on an endless number of channels?
Let’s not make things more complicated than they actually are.
Of course it’s not possible, to read a book while typing and sending a text message and at the same time zapping through 250 tv channels while listening to one’s favourite cd. It might be possible. But the results certainly won’t be satisfying.
Thus it needs filtering, making choices and decisions.
And that’s exactly what Vocal Blog does: Helping you to find the most beautiful and most interesting voices out of the vocal gobbledygook from all over the word. And making these voices accessible to experts, amateurs, professional musicians and fans.
We hope to be able to present guest bloggers, interviewees, special recommendations, insider tipps, reviews and the occasional look backstage. We want to create a platform for voices with meaning, for opinions. We want this medium to be a real opportunity for starting a dialogue about our topic a cappella and vocal music.
I’m looking forward to contributions by the “stars” of the scene, the up-and-coming and some hidden champions: Promoters, educators, sound engineers, who caught the bug of vocal music in whatever adventurous way one can imagine.
The web offers fantastic opportunities to broaden one’s horizon: A Cappella from Down Under, vocal coaching from L.A., vocal jazz from Moscow, vocal festivals from all over the world. And here’s where our trip begins.