Pretty much like a vision
Pretty much like a vision
by Florian Städtler
Searching the (social) web for a cappella and vocal music communities, one might say that there’s already plenty of networking going on. There’s casa.org and national hubs like the German acappella-online.de. We got a plethora of facebook groups, newsgroups, sheet music shops and musical e-commerce. A cappella singers and fans have started to connect, network, inform and advertise via the new communication channels ever since the web began to change our lives in so many ways.
So what is the idea behind this still very young project Vocal Blog?
What made me think the world needs what I imagine to be an A cappella and vocal music networking hub of the future?
The simple answer is: I’ve started this project, because I’m curious. Curious, if it is possible to stretch the boundaries of a niche segment of the music market. Or, in other words: This style, that has always had a reasonable number of die-hard fans, friends and followers, can it become mainstream?
Making vocal and a cappella music mainstream could offer a whole new world of opportunities. Bigger audiences, broad media coverage, more concerts, better music education, more fun for the fans and more jobs for the business professionals.
So after having worked as a singer, promoter, booker and agent in the international music and vocal music business for almost twenty years, I felt it’s time do something pretty audacious. Yeah, and something that additionally might also be pretty helpful for my daily work.
That’s why the experiment now begins. Instead of extensive planning and a sophisticated strategy, this project is driven by one simple thing: Inspiration.
And these are nine potential ways, Vocal Blog could develop:
1. vocal-blog.net goes online (done)
2. vocalblog is micro-blogging on twitter (done)
3. surprise, surprise: there’s a Vocal Blog group on facebook (done)
4. Vocal Blog will use network meetings and big vocal festivals to bring the project into the offline world (starting with Vocal Jazz Summit Mainz/Germany in October 2009)
5. vocal-blog.net will invite guest-bloggers: great singers, renowned educators and long-term promoters to discuss, comment and tell stories
6. Vocal Blog is a truly international network, only accidentally based in the capital of the Black Forest
7. Vocal Blog is linked to all major a cappella hubs: Cooperation, not competition, is the credo of the digital native
8. Vocal Blog is not an internet concert billboard, advertising those who invest most time in their group’s and companies’ web pr. It’s about opinions
9. Vocal Blog is also about people, characters, talents, enthusiasm, emotions, efforts in the name of vocal and a cappella music
10. A decade ago an experiment like that would have been doomed before its start. Only the big players in the industry could afford to reach the masses by mass communication
11. WorldWideWeb and the young, so-called Web 2.0. is no garantuee for the success of the experiment. But it leaves a tiny chance to do something impossible
That’s pretty much like a vision, isn’t it?